BlackBerry App Generator makes it easy to create apps for PlayBook smartphones and tablets


Mippin to power the BlackBerry app builder
Online publishers can create apps for BlackBerry smartphones and BlackBerry PlayBook in minutes

BlackBerry World 2012 – Orlando FL – May 1, 2012 – Mippin today announced that the Mippin App Builder Platform will power the BlackBerry® App Generator – an easy-to-use online app builder, enabling content owners online to create fully customized applications for BlackBerry® smartphones and BlackBerry® PlayBook™ tablets. The new online app builder is powered by Mippin’s award-winning app builder platform, which enables content owners to build stunning apps in minutes.

In the past 18 months, over 50,000 apps have been created using Mippin’s app building platform. This includes apps for the Daily Express, Daily Star and OK! Magazine UK. The okay! The Magazine UK app proved particularly popular, recording 280,000 downloads in just six months, 65% of them on BlackBerry devices.

With today’s announcement, online publishers can now get their content into an app for BlackBerry smartphones and the BlackBerry PlayBook in less than 10 minutes, without having to pay any registration or submission fees. Applications can also be fully integrated with BlackBerry® Messenger (BBM™), allowing publishers to create a unique social content experience and encourage content sharing with other BlackBerry customers.

Publishers will also be able to generate revenue from apps created using the BlackBerry App Generator through in-app advertising using the BlackBerry Advertising Service.

“With BlackBerry App Generator, it’s now easier than ever for publishers to build and launch an app on BlackBerry App World,” said Nick Barnett, CEO of Mippin. “While building an app from scratch can cost thousands of dollars and take months, BlackBerry App Generator is completely free and can deliver an amazing app in less than 10 minutes. BBM available, publishers can make content consumption a real social tool for a living.”

“With the launch of BlackBerry App Generator, Mippin and RIM are breaking down barriers and finding new ways to encourage content publishers to build apps,” said Martyn Mallick, vice president, Global Alliances and Business Development at Research. InMotion. “For customers, this means even more of their favorite published content will soon be available to download as apps.”

BlackBerry App Generator is available today at:

Applications can be created for smartphones running BlackBerry® OS v5.0 and above and BlackBerry Playbook tablets. Support for BlackBerry® 10 will be added soon.

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