BlackBerry App Generator makes it easy to create apps for smartphones and PlayBook tablets

Mippin will power the BlackBerry app generator
Online publishers can create apps for BlackBerry smartphones and BlackBerry PlayBook smartphones in minutes

BlackBerry World 2012 – Orlando FL – May 1, 2012 – Mippin today announced that the Mippin app creation platform will power the BlackBerry® App Generator – an easy-to-use online app builder, empowering content owners online to create fully customized applications for BlackBerry® smartphones and BlackBerry® PlayBook ™ tablets. The new online app builder is powered by Mippin’s award-winning app builder platform, which enables content owners to build great looking apps in minutes.

Over the past 18 months, more than 50,000 apps have been created using Mippin’s app building platform. This includes the apps for the Daily Express, the Daily Star and OK! Magazine UK. The okay! The Magazine UK app proved particularly popular, racking up 280,000 downloads in just six months, 65% of which were BlackBerry devices.

With today’s announcement, online publishers can now integrate their content into a BlackBerry smartphone and BlackBerry PlayBook app in less than 10 minutes, without paying registration or submission fees. Applications can also be fully integrated with BlackBerry® Messenger (BBM ™), allowing publishers to create a unique social content experience and encourage content sharing with other BlackBerry customers.

Publishers will also be able to generate revenue from apps created using the BlackBerry App Generator through in-app advertising using the BlackBerry Advertising Service.

“With the BlackBerry App Generator, it’s now easier than ever for publishers to build and launch an app on BlackBerry App World,” said Nick Barnett, CEO of Mippin. “While building an app from scratch can cost thousands of dollars and take several months, the BlackBerry App Generator is completely free and can deliver a stunning app in under 10 minutes. Plus, with the available BBM integration, publishers can make content consumption a living. “

“With the launch of the BlackBerry App Generator, Mippin and RIM are breaking down barriers and finding new ways to encourage content publishers to build apps,” said Martyn Mallick, vice president, Global Alliances and Business Development at Research. In Motion. “For customers, this means that even more of their favorite published content will soon be available for download as apps.”

BlackBerry App Generator is available today at:

Applications can be created for smartphones running BlackBerry® OS v5.0 and later and BlackBerry Playbook tablets. Support for BlackBerry® 10 will be added shortly.

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