We’ve known for some time that RIM will be updating its BlackBerry App World online storefront to provide web-to-phone downloads. That day is today. RIM has implemented BlackBerry App World 2.0, which allows you to purchase and download applications from the computer.
But before you dive in, you’ll need to go through a setup process to register your BlackBerry ID (if you don’t already have one) and install a browser plug-in to make the PC-to-phone transfer easier. You will also need to plug your phone into the computer during setup and make sure you have the most recent version of App World on your BlackBerry. After that, hitting the Download button on a product page in the App World online store should trigger a download.
In addition to purchasing online apps for BlackBerry downloads, the App World 2.0 catalog gives you access to reviews and recommendations and offers you a My World management page linked to your account.
Previously, the App World online catalog negotiated downloads to your BlackBerry in a roundabout way that didn’t help much. Clicking the “Download” button triggered a text message containing a link to the app page in the App World App on your BlackBerry.
RIM isn’t the first to imagine remote PC-to-phone downloads. Google had this honor when it