(CNET) – Adios, RIM. Research In Motion is no more.
TO BlackBerry 10 launch event in New York today, CEO Thorsten Heins has announced that RIM’s venerable moniker has been retired for simply, BlackBerry. “Our customers use BlackBerrys, our employees work for BlackBerrys,” Heins said to a packed house.
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With its name change, the company’s stock symbol is changed. On Nasdaq, the Canadian handset maker withdrew RIMM in favor of BBRY.
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The move is not that surprising. BlackBerry customers were largely unaware of what “RIM” meant and what it stood for, and generally referred to the company as “BlackBerry”.
The BlackBerry website still displays the “Research In Motion” brand. However, the company is expected to remove all mention of its old name later today.
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