Blackberry Company Now Named Blackberry – CBS Miami


(CNET) – Adios, RIM. Research In Motion is no more.

TO BlackBerry 10 launch event in New York today, CEO Thorsten Heins has announced that RIM’s venerable moniker has been retired for simply, BlackBerry. “Our customers use BlackBerrys, our employees work for BlackBerrys,” Heins said to a packed house.

READ MORE: “I can’t have a building built where it died”: moved resident speaks at hearing about future of Surfside collapse site

With its name change, the company’s stock symbol is changed. On Nasdaq, the Canadian handset maker withdrew RIMM in favor of BBRY.

READ MORE: COVID-19 hospitalizations in Florida plunge below 11,000

The move is not that surprising. BlackBerry customers were largely unaware of what “RIM” meant and what it stood for, and generally referred to the company as “BlackBerry”.

The BlackBerry website still displays the “Research In Motion” brand. However, the company is expected to remove all mention of its old name later today.

NO MORE NEWS: Faced with teacher shortage, Broward School District displays “Help Wanted” sign

(TM and © Copyright 2013 CBS Interactive, Inc. and CNET, a CBS-owned company. All rights reserved. This material may not be published, broadcast, rewritten or redistributed.)

Source link

Previous RIM touts BlackBerry app sharing, but is it enough?
Next What, no Instagram or Pandora? The BlackBerry app problem

No Comment

Leave a reply

Your email address will not be published.