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BlackBerry may be slowly slipping into despair as its market share shrinks, but it seems there’s one place it’s still loved: Hollywood.
We’re going to take a break while you scratch your head. Ready?
According to BlackBerry, its devices were featured at least 199 times “on each of the” Big Four “US television networks, several cable channels, and the original Netflix and Amazon programs” in 2015. We will not point out that it apparently there is someone whose job it is to watch and count. No, we don’t want to.
Of course, there doesn’t seem to be any clear data on how this compares to, say, iPhones or Android devices. And the post doesn’t mention whether those uses involved promotional offers (in which companies pay to have their products showcased).
Yet what is going on here on behalf of Hollywood?
Reading BlackBerry’s own triumphant analysis of its highlights, there seem to be two main reasons their phones are still in the spotlight.
BlackBerry notes that on television we are more likely to see their gadgets on “crime and government dramas.” So ok. Your character carrying a BlackBerry means you’re very serious about security and all that jazz. In addition, you work for the guvmint.
The other use, however, may be a little less flattering than BlackBerry seems to realize.
That is, people use it as a period piece. You know, as you’re showing off to let people know that, hey, this thing is going on in the mid-2000s.
For example, BlackBerry points out that its gadgets are widely used in the movie “The Big Short”. (Nominated for 5 Oscars!) Of course, the film is set in 2007-8 during the financial crisis. Characters using BlackBerrys provide a visual clue that it must be 2007 because humans still use BlackBerry phones!
Along with the financial crisis, Apple also started selling a little gadget in the summer of 2007 called iPhone. But too bad.
Still, it’s good to know that there is a place BlackBerry employees can go to relive the glory days. Even though they have to pay $ 12 for a movie ticket for the experience.
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