Launch of the RIM BlackBerry App World software store


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RIM launched BlackBerry App World, its version of the App Store on the device. Available initially in the US, UK and Canada – with a wider rollout to follow – App World will work on any BlackBerry running OS 4.2 or higher, provided they have a trackball or higher. ‘a touch screen.

The software can be downloaded over WiFi or a cellular data connection, and is paid for through a PayPal account associated with the user’s BlackBerry App World account. The app includes thirteen categories – including games, maps and navigation, personal finance and banking, productivity and business – and supports keyword search, a top downloads area, and a new software carousel on the front page.

There are also reviews, email recommendations, and more. Both free and paid titles are available, and RIM expects 1,000 apps in the first week from partners such as MTV, Bloomberg, NYT, Pandora and Shazam. You can download the RIM BlackBerry App World app from http://www.blackberry.com/appworld on your smartphone.

Press release:

RIM launches BlackBerry App World

Users can easily discover and download a wide range of applications directly from their BlackBerry smartphone

Research In Motion (RIM) (Nasdaq: RIMM; TSX: RIM) today launched BlackBerry App World ™, a new on-device app store for BlackBerry smartphones.

When launched, BlackBerry App World brings together a wide range of personal and work applications that users can explore.

BlackBerry App World is immediately available to BlackBerry smartphone users in the US, UK and Canada, with further country launches to follow. Users in these countries can download the BlackBerry App World application to their BlackBerry smartphone by visiting www.blackberry.com/appworld from their phone. *

BlackBerry App World is designed to automatically present the relevant catalog of applications available for a user’s specific BlackBerry smartphone model.

Users can easily access BlackBerry App World through Wi-Fi and cellular networks.

Mike Lazaridis, President and Co-CEO of Research In Motion, will highlight BlackBerry App World in his keynote address this morning at CTIA 2009 in Las Vegas.
BlackBerry App World features currently include:

o Home page carousel – BlackBerry App World features multiple applications on its home page carousel, which allows users to easily navigate a number of selected apps. The apps featured will vary from week to week, helping users discover new apps for virtually every aspect of life.

o Top downloads – The “Top downloads” area on BlackBerry App World lists the most downloaded applications.

o Categories – BlackBerry App World will offer a variety of application categories. Current categories include:

Entertainment
Games
Maps and navigation
Music and video
News and weather
Personal finance and banking
Personal health and well-being
Productivity and public services
Professional and Enterprise
Reference and eBooks
Social networks and sharing
Sports and leisures
To travel

o Search – BlackBerry App World includes a keyword search feature.

o Reviews – Applications on BlackBerry App World can be reviewed by users and these reviews are reflected in the star rating. Users can easily access and read other users’ reviews, view screenshots, and read a description of each app before downloading it.

o Recommend – BlackBerry App World users can recommend apps to others by email, PIN, SMS, or BlackBerry® Messenger.

o Application storage – BlackBerry App World includes a folder called My World, which is used to keep track of the applications that the user has downloaded. This is a personal storage space that allows users to uninstall and reinstall apps and easily transfer purchased apps to a new BlackBerry smartphone.

BlackBerry App World supports both free and paid applications.

Quote:
“The BlackBerry platform delivers a truly unmatched mobile experience to millions of people and we’re excited today to enhance that experience with a new app store that connects consumers with developers and operators,” said said Mike Lazaridis, President and Co-CEO. “BlackBerry App World brings together a wide variety of personal and business applications in a way that makes it very easy for consumers to discover and download the apps that are right for them while preserving the IT architecture and proper controls required by our business customers. . ”

“BlackBerry App World provides a fantastic new resource for consumers and an equally exciting progression of business opportunities for our developer and operator partners,” said Jim Balsillie, Co-CEO. “We are launching BlackBerry App World with a solid selection and look forward to working with our partners to continue to deliver the types of apps that best meet the personalized needs and interests of our customers. ”

RIM expects approximately 1,000 apps to be published by partners on BlackBerry App World this week, including apps from popular brands such as:

Bloomberg
ClearChannel (iheartradio)
Gameloft
Hotel reservation service
LIVESTRONG.COM
Planet alone
MTV Networks
New York Times
Pandora
salesforce.com
Shazam
Lazy
Viigo
WorldMate

* BlackBerry App World is available for BlackBerry smartphones with a trackball or touchscreen running BlackBerry device software 4.2 or higher.

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