The main players are Apple, China Mobile Ltd., Getjar, Google Inc., Handmark, Handster Inc, Palm Inc, Pocketgear, Research In Motion, LG Mobile, Microsoft Inc., Mplayit, Nokia OVI Store, NTT Docomo Inc., Samsung Electronics Co. Ltd.
October 05, 2013
According to a new market research report, “Global Mobile Application Market (2010 – 2015),” published by MarketsandMarkets, the total global mobile application market is expected to reach $ 25.0 billion by 2015, of which the Apple’s App Store will account for nearly 20.5% of total revenue. The global market is expected to register a CAGR of 29.6% from 2009 to 2014.
Browse 35 market data tables and a detailed table of contents on the Mobile Applications market.
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The advancement of network technologies, the restructuring of the revenue sharing model, the reduction in the cost of using mobile data, the increasing adoption of smartphones and the increase in the usability of applications have all contributed to the growth of the adoption of mobile applications globally. Apart from this, the mobile app advertising opportunity has allowed publishers to partially (allow for discounts) or fully (make apps free) subsidize apps; this has helped increase the adoption of mobile applications. However, the increase in the number of applications has increased the risk of data theft through the spread of phishing and spyware in the applications. The lack of meaningful business applications and specialized mobile applications for specific industries has limited the growth of mobile application development. The advent of 4G and superior content delivery technologies present an opportunity for the mobile application market. The global mobile application market is estimated at $ 25.0 billion in 2015, up from around $ 6.8 billion in 2010.
The Asian region, particularly India and China, has emerged as a hotspot for mobile applications with the continued development of cellular markets and the increase in 3G penetrations and consumer electronics spending in the region. In relatively saturated markets, such as North America and Europe, operator subsidies and carrier wars have fueled the growth of the mobile application market in the region.
While the economic recession has negatively affected world markets; the global mobile application market was one of the very few markets that did not have the impact of the global collapse. In 2008, mobile applications recorded a growth of 146% in terms of downloads, with more than 1 billion downloads compared to 450 million in 2007. In 2009, the mobile applications market again recorded strong growth, generating 6 , 4 billion downloads.
The global mobile application device market is segmented into on-bridge and off-bridge mobile applications market submarkets. The former is the largest segment, accounting for around 3/4 of global mobile application revenue. However, the off-bridge mobile applications segment is expected to grow faster in the future due to the lowering of barriers to entry and the faster establishment of new independent stores. It is expected that by the end of 2015, off-bridge mobile app stores will narrowly exceed downloads from on-bridge stores.
Each sub-segment of the global mobile applications market is calculated for the four geographic regions of North America, Europe, Asia and ROW. North America dominated the market in 2009 with a turnover share of 41.6%; however Asia is the largest market in terms of downloads with 36.0%. The European mobile applications market was worth $ 1.2 billion in 2009 and is expected to become the largest market in 2015 with $ 8.4 billion, with a CAGR of 33.6% between 2010 and 2015.
The strategies of market players vary by geography due to different payment methods, subsidies, and levels of competition among vendors.
The report also analyzes the mobile applications market based on the operating system; and also offers market analysis of application segments such as consumer and business mobile applications. In addition to market sizes and forecasts, the report also provides detailed analysis of market trends and factors influencing market growth, offering in-depth geographic analyzes of mobile applications markets in North America, Europe, Asia. and in the rest of the world. (LINE). The report paints the competitive landscape of the global mobile applications market, providing in-depth benchmarking of the technology and marketing strategies adopted by major players in order to gain the edge over their competitors.
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