At first glance, BlackBerry chief John Chen was not appeased by T-Mobile’s attempt to make peace – in fact, things only got worse: T-Mobile will no longer be carrying any BlackBerry device. In a press release released today, the company formerly known as RIM announced that it has chosen not to renew T-Mobile’s license to sell its products when it expires on April 25, 2014.
BlackBerry has had a positive relationship with T-Mobile for many years. Unfortunately, at this time our strategies are not complementary and we must act in the best interests of our BlackBerry customers. We hope to work with T-Mobile again in the future when our business strategies are aligned.
If you’re wondering what exactly happened between the two companies, it all started when T-Mobile encouraged BlackBerry customers to switch to the iPhone. Obviously, this was not okay with Chen, so the Magenta Network launched a promotion for existing BB owners, giving them $ 200 if they swap their BlackBerry phones for another device, or $ 250 if they switch to. another BlackBerry phone. Those who have decided to do so, however, need not worry: the two promise not to let this nasty divorce get in the way of supporting their current clients.
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