TCL will debut a new Alcatel smartphone at CES 2019, including one with an edge-to-edge “Full View” display. It is the company that in 2018 sold nearly a million smartphones in Australia, raising them to third in the market.
Ironically, Roy Morgan’s research, which bills itself as a leading market research company, has apparently never heard of the brand after it recently delivered questionable research that attempted to push Huawei and Oppo smartphones to leadership positions in the smartphone market despite the two brands struggling to deliver 30% of the units delivered by Alcatel last year.
The company will also have the BlackBerry KEY2 and KEY2 LE for attendees to view at the show.
TCL Communication’s screens for its televisions and smartphones are manufactured by its sister company, CSOT, and it is this partnership that the company intends to highlight at CES.
Peter Lee, Managing Director of Global Sales and Marketing: “At TCL Communication, we continue to push the evolution of our mobile and internet products, and while our Alcatel and BlackBerry devices at CES will show what we can offer today. , this is what we are making its debut in our new display technology that proves what we will deliver in the future.
In Australia, TCL decided to scale down its televisions to get sales with JB Hi Fi selling a 55 ″ OLED television for as little as $ 1,996.
TCL can be found at booth 12929 in the central hall of LVCC during CES.