June 3, 2011: iOS overtakes Research in Motion’s BlackBerry operating system for the first time.
While Android remains comfortably ahead in terms of market share, the new one marks the beginning of the end for BlackBerry as a smartphone powerhouse.
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Research in Motion, a Canadian company that established deep roots in corporate environments with pagers and other corporate hardware, once ruled the business world. His long line of BlackBerry devices boasted responsive physical QWERTY keyboards and native push email support. These features have made them the must-have mobile devices for the corporate world.
That all started to change after Apple entered the game in 2007 with the launch of the iPhone. BlackBerry’s remarkable decline mirrored the rapid rise of the iPhone, but in reverse.
In 2009, as the iPhone really started to take off, BlackBerry’s global market share was swaying. about 50 percent. In 2013, it fell to less than 3%. (Today it is around 0.0%.)
The statistics published on that date in 2011 highlighted the radical change that is taking place in the mobile world. Figures published by comScore showed that Apple’s iOS platform held 26% of the US market, while BlackBerry fell to 25.7%.
At this point, Apple had overtaken RIM in terms of smartphone shipments. However, due to the historic lead of the BlackBerry, the iPhone has taken a little longer to catch up in terms of mobile usage.
BlackBerry does not act
The 2015 book Losing the Signal: The Untold Story Behind BlackBerry’s Extraordinary Rise and Dramatic Fall tells the story of Research in Motion’s reaction to the original iPhone. BlackBerry executives responded with so much terror, admiration and heads in the sand. A passage notes:
“The heads of RIM haven’t given much thought to the Apple iPhone for months. “It was not a threat to RIM’s core business,” says [founder] Mr. Lazaridis’ chief lieutenant, Larry Conlee. “It was not secure. He had a rapid battery discharge and a bad [digital] keyboard.'”
Like the CEO of Microsoft Steve Ballmer’s hysterical laughter on the Apple $ 500 phone, BlackBerry bosses didn’t understand what the iPhone stood for until it was too late. Like, way too late.
Did you have a BlackBerry at the time? When did you leave Apple and the iPhone? Let us know your thoughts and memories in the comments below.