In early 2010, Verizon attempted to capitalize on the app craze by launching its own storefront for Android and BlackBerry users, known as Verizon Apps. In the years that followed, the Android Market (now known as the Google Play Store) grew to compete in size with the Apple App Store – and Verizon ultimately decided that maintaining its own alternative wasn’t was more worth it. The carrier has just announced a series of measures designed to shut down the service, with customer notifications coming this month. By January, the Verizon Apps storefront will be removed from devices via a software update, and the carrier will begin pulling apps from the storefront throughout the month.
Specifically, apps that require a monthly license check will be phased out soon so that consumers don’t buy them and find them useless a few months later. Since Verizon does not specifically state the fate of apps that do not use this monthly license check, we would expect them to continue to function normally. Of course, Verizon also points out that “most of the apps that exist on Verizon Apps are already available on multiple app stores, such as Google Play, Amazon, and BlackBerry App World,” so we don’t expect users to have very difficult to find replacements for the applications. that stop working.